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TriDigital Inc. develops and manages Search Engine Marketing (SEM) Programs for businesses and organizations who want to increase qualified traffic to their Web site. Our team has been involved in interactive marketing and e-commerce since its inception and has deep knowledge of current online marketing strategies. The commercialization of Internet search is the most significant recent development on the Web, and TriDigital's SEM Programs are designed to help our clients develop a cost-effective strategy and take advantage of this exciting new marketing opportunity.

Paid placement of "sponsored listings" on search engines allows businesses to reach a huge national audience of consumers searching online for specific products and services. The ability to dynamically bid for specific "keywords" on a "pay per click" (PPC) basis results in qualified, measurable traffic at a predictable cost. With proper tracking and analysis, advertisers can continuously improve their campaigns and the return on their online marketing investment.

TriDigital can perform Search Engine Optimization of your site to improve and track your rankings on unpaid "editorial" listings of the major search engines including Google, Yahoo, AOL, and MSN.

TriDigital offers comprehensive, cost-effective Search Engine Marketing Programs to help our clients acquire new customers and grow their businesses.

Pay Per Click Campaign Management		Keyword and Competitive Bidding Analysis PPC Implementation on Overture and Google Post-Launch Review and Bid Adjustments Active Management and Monthly Reporting
Search Engine Optimization of Your Web Site		Keyword and Competitive Ranking Analysis Optimization of site's meta tags and text copy Site Architecture and Landing Page Analysis Link Building Strategy
Search Engine Submission		Submission to Crawler-Based Search Engines: Google, AltaVista, Inktomi, Teoma, FAST, AllTheWeb Submission to Human-Edited Directories: Yahoo Directory, Looksmart, Open Directory Project

Download these handy PDF guides:

• An Introduction to Search Engine Optimization (148K PDF)
• Introduction to Search Engine Marketing (279K PDF)
• Search Engine Ratings (150K PDF)